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SEO - Search Engine Optimisation
Is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic"search results - SERP).
Web search is a fundamental technology for navigating the Internet. It has become an essential part of the online experience with 98.8% of Internet users utilising "web search" (iProspect, 2004), yet it is provided free to consumers. Organically optimising your web pages for natural search engine results involves a lot more work but in the long term you will receive a much better return on investment with natural search engine optimisation. The numbers speak for themselves!
  Top Search Engines - Market Share
Google represents 48.1% of search engine use
Yahoo represents 28% of search engine use
MSN represents 10.5% of search engine use
AOL represents 5% of search engine use

US Internet search in March 2007

Search Engine Feb-07 Mar-07 Growth
Google 48.1 48.3 0.2
Yahoo 28.1 27.5 -0.6
MSN 10.5 10.9 0.4
ASK 5.0 5.2 0.2
Warner AOL 4.9 5.0 0.1
Source: comScore
Google is the largest search engine which powers many other search engines including Yahoo. Adwords and AdSense (PPC).
Yahoo own and partner many search engines including Overture and provide MSN sponsored results.
MSN Search provides access to Yahoo listings (formerly LookSmart). MSN beta search and PPC sponsored listings provided by Overture UK.
ASK Jeeves is powered by the ASK search engine. Paid listings until 2007 and owned by Teoma.


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