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WebOptimising - Keywords
Keywords are the very essence and the heart of internet marketing and web site optimisation.

Keywords are words are phrases that identify a document's contents. Keywords can be targeted and keywords should be used in the main format of a web page from not only what you see visually displayed on the screen but to what you do not see in the code and meta tags.

To make your Web Site most visible on the major search engines it is crucial that the best keywords and keyword phrases are not only phrased and tagged but highly targeted with consideration for the competition. Only a limited number of keywords and keyword phrases per page (approx 255 characters) should be used.

If you want your search engine presence to actually generate sales and profits it is important that the targeting of each page is directly relevant to that of the advertised service or product and regional service or product keyword combination when relevant are used rather than just a town, county or country as this wouldn't necessarily relate to your offering.

The importance of keywords...
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