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Market Optimising
Davidson House, Forbury Square, Reading Berkshire, RG1 3EU
Tel: 0845 652 9861 UK
Fax: 0208 711 2553 UK |
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SEO - Search Engine Optimisation
Is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic"search results - SERP).
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| Web search is a fundamental technology for navigating the Internet. It has become an essential part of the online experience with 98.8% of Internet users utilising "web search" (iProspect, 2004), yet it is provided free to consumers. Organically optimising your web pages for natural search engine results involves a lot more work but in the long term you will receive a much better return on investment with natural search engine optimisation. The numbers speak for themselves! |
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Top Search Engines - Market Share |
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Google represents 48.1% of search engine use |
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Yahoo represents 28% of search engine use |
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MSN represents 10.5% of search engine use |
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AOL represents 5% of search engine use |
US Internet search in March 2007 |
| Search Engine |
Feb-07 |
Mar-07 |
Growth |
| Google |
48.1 |
48.3 |
0.2 |
| Yahoo |
28.1 |
27.5 |
-0.6 |
| MSN |
10.5 |
10.9 |
0.4 |
| ASK |
5.0 |
5.2 |
0.2 |
| Warner AOL |
4.9 |
5.0 |
0.1 |
| Source: comScore |
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Google is the largest search engine which powers many other search engines including Yahoo. Adwords and AdSense (PPC). |
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Yahoo own and partner many search engines including Overture and provide MSN sponsored results. |
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MSN Search provides
access to Yahoo listings (formerly LookSmart). MSN beta
search and PPC sponsored listings provided by Overture UK. |
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ASK Jeeves is powered by the ASK search engine. Paid listings until 2007 and owned by Teoma. |
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confused about your website |
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increase conversion rates (enquiry/sales) |
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make online advertising work |
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Optimise for search engines + new content |
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target your customers |
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connect offline advertising |
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sell more for less costs! |
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